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Target the consumer

Nick Janner | Student In my opinion, Facebook is the superior social media platform for marketing and advertising. Facebook has a larger database of interests and likes for each person because they have the direct data of what pages you like and interact with, who you're friends with, and basic personal data that must be recorded to create an account. They know where you've previously lived, what your job is, and even what high school you went to. With all of this information available to Facebook, they are able…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Apr 02, 2018

Instagram Taps Into the Cyber World of Younger Generations

Rachel Ettlinger | Student Facebook and Instagram are two completely different social media platforms with two separate audiences. On Facebook, you have almost every person over the age of 13 years old registered with an active account. This isn't an exaggeration. It's why we reference "Facebook-stalking" as a normal phrase these days.  It's a resource used to look someone up on Facebook, with the assumption that every person you come into contact with would be registered on the platform. This gives an infinite level of reach, but when it comes…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Mar 29, 2018

Facebook has more capabilities

Jessie Dvirnak | StudentDuring my freshman year of college, I got a job at a small non-profit as the media director. Knowing little about the advertising aspects of Instagram or Facebook, I explored both to see which one was most useful in marketing for the company. Though both platforms now offer useful forms of advertising, Facebook has always been a stronger social media site for reaching consumers. Facebook offers very customizable aspects that allow anyone to reach very specific target markets at minimal cost, and also allow one to…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Mar 26, 2018

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