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Chris McDonal – Mother of Ashley Nichole and Alisha Marie

Our interview of Chris McDonal for “The Creative Influencer” podcast is available today for download on iTunes. A transcript of the full interview follows: 

Jon: You talked about supporting them and helping them. How do you do that?

Chris: Well. Well, I guess a few ways. One, just in general we’ve tried to be positive, Jeff and I both, at whatever they wanted to be. When they weren’t—we alluded to when they were earlier, and you know how most young kids will do in high school, the pressure comes…

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  • The Creative Influencer , Podcast , Influencers | Social Media
  • Dec 05, 2018

Paul Merrell – the third Merrell Twin

Our interview of Paul Merrill for “The Creative Influencer” podcast is available today for download on iTunes. Paul shared the following takeaways:  

Jon: What advice would you give to somebody that wants to start doing YouTube videos? 

Paul: What advice would I give. In terms of a philosophical perspective I would absolutely 100 percent be yourself, love the content you want to create. If you don't like it, you're eventually going to hate it. You know, you got to love it. The second thing I would say…

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  • The Creative Influencer , Podcast , Influencers | Social Media
  • Nov 21, 2018

When Instagram Ads Work


Last year in my Integrated Marketing Communications capstone class, a peer of mine asked the professor if advertisers actually believed that watching a 30 second commercial could prompt people at home to leave their houses, get in a car, drive to store, and make a purchase. My professor responded by saying that advertising should be studied as a psychological phenomenon, rather than a business one. What most people don't realize is that there is a lot of cognitive psychology that goes into designing a billboard or producing…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Nov 13, 2018

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