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Followers trust openness

Kaitlyn Rassi | Student As I was scrolling through Instagram stories this morning, one of my favorite fashion bloggers posted that she was ranked #1 in exemplary influencers that properly disclosed their sponsored posts by The Fashion Law online. According to Federal Trade Commission law, influencers really do need to disclose when they are getting paid to promote a product or brand using hashtags like #ad or #sponsored. So why is it that some influencer’s “#ad” hashtags bother me while some of them truly work? I don’t think the…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Feb 12, 2018

Transparency translates

Jessie Dvirnak | StudentInstagram is a strong social media platform that allows viewers to experience the individuality of different companies and products and helps users see one product being used by an array of settings by different Instagrammers. A strong component this app holds is that it can be utilized for both enjoyment and advertising. However, if Instagram is going to be simultaneously used this way, Instagrammers need to be transparent (even if they think their wording is clear) by using #ad or #sponsored to ensure that their viewers…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Feb 07, 2018

Life rights… Should you purchase them?

New Life Chapter Buying the life rights can be highly advantageous in a project.  That’s why most of the big budgeted movies go ahead and buy them, but they can be pricey, and as more and more filmmakers are creating low budget documentaries, the question of whether or not life rights are necessary to purchase arises. The answer is simple: it depends on what you’re planning on doing. 

Let’s backtrack. 

What are life rights?  Life rights are the right to use a person’s life story or a…

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  • Life Rights , Production
  • Feb 06, 2018

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