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Visual media means marketing like never before

Jack Busch | Student As a public relations student and practitioner in 2018, I automatically feel compelled to say that Instagram is more effective for marketing.  People love static images and interactive Instagram stories. Within the past 2-6 years, and exponentially within the past 12 months, Instagram has skyrocketed. Social media influencers have never before had so much power and control. Only a short while ago, it was considered insane to have over 400k+ followers and be a social media influences You had the world at your fingertips. Now, that…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Apr 05, 2018

Target the consumer

Nick Janner | Student In my opinion, Facebook is the superior social media platform for marketing and advertising. Facebook has a larger database of interests and likes for each person because they have the direct data of what pages you like and interact with, who you're friends with, and basic personal data that must be recorded to create an account. They know where you've previously lived, what your job is, and even what high school you went to. With all of this information available to Facebook, they are able…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Apr 02, 2018

Instagram Taps Into the Cyber World of Younger Generations

Rachel Ettlinger | Student Facebook and Instagram are two completely different social media platforms with two separate audiences. On Facebook, you have almost every person over the age of 13 years old registered with an active account. This isn't an exaggeration. It's why we reference "Facebook-stalking" as a normal phrase these days.  It's a resource used to look someone up on Facebook, with the assumption that every person you come into contact with would be registered on the platform. This gives an infinite level of reach, but when it comes…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Mar 29, 2018

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