The Creative Influencer

Weekly Podcast Hosted by Jon Pfeiffer

Season Four

Episode One Hundred. Jon takes a look back at some of the highlights of the past four seasons and presents a Top Ten List of the most interesting moments from our first 100 episodes.

Minisode Ffiteen of Season Four. In this minisode, Jon discusses the US Supreme Court’s decision in NCAA v. Alston and what it means for student athletes who want to be influencers.

Minisode Fourteen of Season Four. In this minisode, Jon outlines best practices for a student athlete to develop their brand and build a following, with practical tips and suggestions.

Episode Twelve of Season Four. We interview Elise Brisco. Dr. Brisco is a health and wellness influencer who uses her background as an integrative optometrist and a clinical homeopath, to promote holistic and healthy aging. Elise is also preparing to compete as a contestant in the Miss California United States Pageant in August 2021 and will be break ground as the oldest contestant in the pageant.

Minisode Thirteen of Season Four. In this minisode, Jon discusses the steps that student athletes should take now to clean up their social media so that they are ready for Brand deals as influencers. But this is also required listening (or reading here) for all influencers, as everyone should follow these rules of the road.

Minisode Twelve of Season Four. In this minisode, Jon takes a closer look at what you cannot do under the rules for the commercial use of a student athlete’s name, image and likeness that the NCAA plans to pass in the next few weeks.

Minisode Eleven of Season Four. In this minisode, Jon takes a closer look at what is allowed under the rules for the commercial use of a student athlete’s name, image and likeness that the NCAA plans to vote on (and likely pass) in the next few weeks.

Minisode Ten of Season Four. In this minisode, Jon returns to his series on college athletes being able to profit from their name image and likeness and discusses the NCAA’s recent decision to move forward with their rules before state laws take effect.

Episode Eleven of Season Four. We interview Rebecca Otis Leder. Rebecca is the author of KNOCK – How to Open Doors and Build Career Relationships that Matter. Knock is a great book regardless of where you are on your career path. It provides a five-step plan to making lasting connections. Knock should be required reading for every influencer that wants to connect with a brand!

Minisode Nine of Season Four. In this minisode, Jon looks more closely at some of the pros and cons of the new agreement from the Screen Actors’ Guild of America covering content created by influencers.

Episode Ten of Season Four. We interview Justin Kline. Justin is the co-founder of Markerly, a marketing company and an influencer marketing software platform that helps influencers connect with Fortune 500 companies.Justin shares his experience working with Influencers on projects with companies like Nike, Coca-Cola and Budweiser. We also talk about how influencer marketing has evolved since Markerly was founded in 2012 and Justin’s insight into future trends.

Minisode Eight of Season Four. In this minisode, Jon provides an overview of the new agreement from the Screen Actors’ Guild of America covering content created by influencers when they are paid to advertise products or services.

Minisode Seven of Season Four. In this minisode, Jon continues his series on college athletes being able to profit from their name image and likeness and takes a deeper dive on the Power Five’s position and how conferences and schools are lobbying on the issue.

Episode Nine of Season Four. We interview Beto O’Rourke. Beto represented Texas's 16th congressional district in the United States House of Representatives from 2013 to 2019. Beto came to national political prominence during his 2018 campaign for U.S. Senate, which he narrowly lost to Republican incumbent Ted Cruz, but also set a new standard in politics for his grassroots use of social media during his campaign. After seeking the 2020 Democratic nomination for U.S. President, Beto created Powered By People, an organization with the mission to reach eligible Texas voters to register, vote and volunteer. Beto has been described as understanding how to use social media as an influencer and not as a politician. He shares his thoughts on the positive democratizing effect of social media, how it can be used as for powerful purposes such as facilitating help, assistance and organizing. He also talks about his views on politics in general, as well as his viral live-streamed road trip across the country with Will Hurd.

Minisode Six of Season Four. In this minisode, Jon takes a deeper dive on the proposed federal legislation on college athletes profiting from their name, image and likeness. There are currently six bills that have been proposed in the House and Senate. Each has their own twist but there are common themes to all of them, which Jon outlines and discusses.

Episode Eight of Season Four. We interview Justin Blaney. Justin is an adjunct professor at the University of Washington Michael G. Foster School of Business where he teaches a course on influencer marketing. Justin is also the bestselling author of 15 books. His latest book is titled “Will post for profit – how brands and influencers are cashing in on social media.” The book provides a great blueprint for influencers to grow their following.

Minisode Five of Season Four. In this minisode, Jon takes a deep dive into the case involving the NCAA that is now in front of the Supreme Court that has implications on the ability for college athletes to monetize their name image and likeness and provides a few predictions.

Episode Seven of Season Four. We interview Adi Kunalic. Adi is the co-founder of Opendorse, the platform used by professional athletes and now college athletes to measure engagement metrics and easily post sponsored content on Social Media. Opendorse makes it incredibly easy for brands and influencers to make deals. Adi shares his personal experience as a college athlete and kicker in the NFL, and how that journey led him to create Opendorse—first as a way to help his teammates calculate their worth on social media, and now as the leading platform for brand and endorsement deals for influencers.

Minisode Four of Season Four. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon discusses the NCAA’s decision to delay the vote to allow student athletes to profit from their name, image and likeness and where we go from here.

Episode Six of Season Four. We interview Garrett Klassy. Garrett is the Senior Deputy Athletic Director for the University of Nebraska. In his role, Garrett has been intimately involved in implementing the “Ready Now” program which helps student athletes craft and manage their personal brands on Social Media. It is the first ever NCAA program to embrace social media and incorporate the development of branding into the life skills training and support that students receive. Garrett shares his thoughts on this new approach to training college athletes on using social media—specifically how instead of telling students what not to do, they are training them on best practices, which are applicable to all influencers.

Episode Five of Season Four. We interview Matthew Dicks. Matthew is a bestselling author, podcaster and teacher. He is also a great storyteller. Matthew is 45-time Moth StorySLAM champion and a 6-time Moth GrandSLAM champion. He has written a book called “Storyworthy” which gives us the tools to tell better stories. If you are an influencer, Matthew tells us about a technique called Homework for Life. If you do Homework for Life will never run out of ideas for future videos.

Episode Four of Season Four. We interview Niel Robertson. Niel is the cofounder of influencer.co, which can be described as LinkedIn for influencers and creators. Influencer.co makes it easy for influencers to monetize their posts in one central place. It also connects brands with creatives and their managers. And, as an added benefit, it has a ton of helpful resources for influencer marketing. We take a deep dive into Niel’s predictions for the different social media platforms, and you will we surprised at where he thinks things are going.

Minisode Three of Season Four. In this special update to our minisode last season about the NCAA making changes to start to allow for student athletes to profit off of their likeness on Instagram and YouTube, Jon discusses how universities and their athletic departments are taking advantage of social media as a recruiting tool for these new student athlete influencers.

Episode Three of Season Four. This is special episode that breaks with our usual Q&A format. Jon Pfeiffer and Niel Robertson appeared on a panel to discuss Influencer Collaborations – Dos & Don’ts for Influencer Talks presented by the Summit Spot on October 8, 2020.

Minisode Two of Season Four. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon talks about how and when you can sue for emotional damages for extreme content on YouTube and other social media platforms.

Episode Two of Season Four. We interview Kamla Pande. Kamla is the founder of Moondust Management, a full-service talent management company for digital-first entrepreneurs and personalities. Kamla shares some of her clients’ secrets to success, her very interesting journey helping influencers grow their businesses, and thoughts about were things will go in the future.

Minisode One of Season Four. In minisodes, we answer questions that our listeners have emailed Jon. In this minisode, Jon talks about Instagram Reels and whether or not it is a true TikTok killer.

Episode One of Season Four. We interview Neal Schaffer. Neal is a global keynote speaker, university educator, social media agency owner, social media strategy consultant and the author of “The Age of Influence, the power of influencers to elevate your brand.” This is his fourth book and we take a deep dive into influencer marketing.

We are excited to announce the launch of Season Four of The Creative Influencer podcast. This is going to be a great season. Our guests this season are wide ranging—from YouTube stars, to politicians to authors. Stay tuned, this will be fun.