April 30, 2025

Mark Laita: Soft White Underbelly

Mark is the creator and host of the Soft White Underbelly YouTube channel. Prior to starting the channel, he was a successful advertising photog…

April 23, 2025

The Influencer Agreements Series: Content Submission & Review

April 2, 2025

Sloane Price: 1.9 Million followers on TikTok (and counting…)

Sloane is a TikTok influencer with over 1,900,000 followers. She is also the youngest guest we have had on the podcast to date!Sloane shares how…

March 21, 2025

The Rise of AI-Generated Content on Social Media: A Second Viewpoint

Social media is being changed by artificial intelligence. Deepfakes, automated posts and other types of AI generated content is becoming more…

March 19, 2025

Season Nine—Next Week!

We are excited to announce the launch of Season Nine of The Creative Influencer podcast!

March 14, 2025

The Rise of AI-Generated Content on Social Media: Legal and Ethical Concerns

Intellectual property rights, misinformation, and lack of authenticity are the legal and ethical challenges AI-generated content poses…

March 7, 2025

Social Media Marketing to Students: Manipulation or Engagement?

If there is anything my time at Pepperdine as an Integrated Marketing Communications student has taught me, it is how to be more perceptive of…

February 28, 2025

Social Media Marketing: Ethical Engagement vs. Digital Exploitation

Brands recognize that younger audiences, particularly among students–are highly engaged online, making platforms such as TikTok, Instagram, and…

February 21, 2025

The Role of Influencers in Advertising and the Law of Sponsored Content

These days, scrolling on social media feels like walking through a store. Every other Instagram post seems to have “#ad” or “#paidpartnership”…

February 14, 2025

Influencers & Sponsorship Laws

Every makeup product I currently own was bought as a result of an influencer post or recommendation. While I do not put my trust in influencers…

February 7, 2025

The TikTok Debate: Freedom of Speech or Security Breach?

TikTok’s presence in the U.S. has sparked intense debate, fueled by concerns over national security, data privacy, and ethical implications…

January 31, 2025

Should TikTok Be Banned in the U.S.?

TikTok’s origins trace back to 2016 when the Chinese technology company ByteDance launched Douyin, a video-sharing platform that quickly…

January 22, 2025

When Cyber Trolls Attack

How do you handle trolls that leave negative comments or reviews? We created this guide.

December 13, 2024

Cancel Culture: A Polarization of Society

Cancel culture has fundamentally changed the way that society posts on social media platforms, shaping public discourse and influencing societal…

December 6, 2024

Gavel of the Masses: The Verdict on Cancel Culture

Bang! The gavel hits the podium at an ear piercing volume, resonating throughout the courtroom, “Court is now in session”. You look up to the...