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Protecting Brand Identity and Reputation

Pepperdine Student Monica AvilaEach person is on a journey to find their own identity. Identity includes the distinguishing characters of an individual. However, identity is not restricted to individuals only but is also an important characteristic for brands. In some cases, an individual becomes its own brand and develops a brand identity. Through identity brands develop individuality which sets them aside from the competition. Brand identity allows the brand to become more than a place of business and differentiates it for their original, unique and distinctive characteristics. Furthermore, brands…

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  • First Amendment , Pepperdine Student Comments , Privacy - False Light , Privacy - Right of Publicity
  • May 31, 2019

Gabbie Hanna: Faking Coachella

Gabbie Hanna Coachella PhotoOur sixth minisode of “The Creative Influencer” podcast is available today for download on iTunes, Spotify, and premier platforms everywhere.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon answers a question about whether Gabbie Hanna will suffer any repercussions because she faked going to Coachella.

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A transcript of the episode follows:

 

Welcome to our sixth minisode. Today we have an e-mail from Ashlee. The subject line says: “Faking Coachella”

 The email reads:

Hey Jon,

I saw on…

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  • The Creative Influencer , Influencers | Social Media
  • May 29, 2019

Should Social Media Come with a Warning Label?

We’ve talked about the pros, we’ve talked about the cons, and it seems like social media has some pretty serious drawbacks. If it’s so harmful, should it be all-out banned, Prohibition style? Or at a minimum should social media come with warning labels, like those found on cigarette cartons?

Prince Harry has criticized social media as being “more addictive than alcohol and drugs” (he ought to know, remember his weekend in Las Vegas playing strip billiards), so should it be treated as an addictive substance? Here’s the…

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  • Influencers | Social Media , Privacy
  • May 27, 2019

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