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Paul Merrell – The Third Merrell Twin

Our interview of Paul Merrell for “The Creative Influencer” podcast is available today for download on iTunes. Paul shared the following takeaways:  

Jon: What advice would you give to somebody that wants to start doing YouTube videos? 

Paul: What advice would I give? In terms of a philosophical perspective I would absolutely say 100 percent be yourself, love the content you want to create. If you don't like it, you're eventually going to hate it. You know, you got to love it. The second thing I…

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  • The Creative Influencer , Influencers | Social Media
  • Nov 21, 2018

When Instagram Ads Work


Last year in my Integrated Marketing Communications capstone class, a peer of mine asked the professor if advertisers actually believed that watching a 30 second commercial could prompt people at home to leave their houses, get in a car, drive to store, and make a purchase. My professor responded by saying that advertising should be studied as a psychological phenomenon, rather than a business one. What most people don't realize is that there is a lot of cognitive psychology that goes into designing a billboard or producing…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Nov 13, 2018

Does your phone eavesdrop? Most likely.

I am rarely enticed by advertising on social media. This is perhaps partly in the spirit of rebellion. I constantly recognize topics that I've had private conversations about appear in advertisements on my social media feeds. Topics that I would never usually be interested in but were brought up by those around me are the most tell-tale signs that my devices are listening for keywords in my conversations. For example, one time on a phone call a friend mentioned that they were about to head to Sonic's "Tater…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Nov 12, 2018

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