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One video game to rule them all?

Screen shot of Middle Earth: Shadow of Mordor | Courtesy of Stefans02

Lord of the Rings. What do you think of when you hear that? A timeless book trilogy, a huge movie franchise? At Pfeiffer Law, we think of it as the reason for the last of 4 major FTC cases against brands. In late 2014, Warner Bros launched an online marketing campaign to promote their new game Middle Earth: Shadow of Mordor, which was based on…

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  • Influencers | Social Media
  • Apr 24, 2018

Paid for paisley

Lord and Taylor paisley dress courtesy of FTC.govThese days, how many women see a cute dress in a blogger’s Instagram post and track it down to buy it? Or more likely, click through the bloggers' tags to either find the brand or directly shop the dress? Knowing all about this Instagram habit, Lord and Taylor decided to capitalize on it by using social media to launch its Design Lab apparel line aimed at women between 18 and 35 that focused on one particular paisley dress.

Lord and Taylor’s social…

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  • Influencers | Social Media
  • Apr 23, 2018


Xbox controllerWho hasn’t heard of Xbox One, right? Well, that didn’t happen overnight. Once upon a time, the Xbox One was just an upgrade in the mind of Microsoft, and they needed someone to help them make the big reveal. And who better to help with the announcement of a new gaming platform than gamers? Enter Machinima, “the most notorious purveyor and cultivator of fandom and gamer culture” (aka a video entertainment company that produces and distributes content relating to video games and gaming culture).

In order to facilitate…

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  • Influencers | Social Media
  • Apr 19, 2018

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