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Instagram Taps Into the Cyber World of Younger Generations

Rachel Ettlinger | Student Facebook and Instagram are two completely different social media platforms with two separate audiences. On Facebook, you have almost every person over the age of 13 years old registered with an active account. This isn't an exaggeration. It's why we reference "Facebook-stalking" as a normal phrase these days.  It's a resource used to look someone up on Facebook, with the assumption that every person you come into contact with would be registered on the platform. This gives an infinite level of reach, but when it comes…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Mar 29, 2018

Facebook has more capabilities

Jessie Dvirnak | StudentDuring my freshman year of college, I got a job at a small non-profit as the media director. Knowing little about the advertising aspects of Instagram or Facebook, I explored both to see which one was most useful in marketing for the company. Though both platforms now offer useful forms of advertising, Facebook has always been a stronger social media site for reaching consumers. Facebook offers very customizable aspects that allow anyone to reach very specific target markets at minimal cost, and also allow one to…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Mar 26, 2018

Instagram or Facebook for advertising? Budget may decide

Logan Baldwin | Student Facebook and Instagram are both effective tools for marketing. Deciding which is the most effective solely depends on your budget and what your marketing objectives are. If you have a small or nonexistent budget, want to spread brand awareness, and reach your audience in a more seemingly organic way, Instagram would be more effective. If you want to reach your target market very specifically and invasively, find a very specific niche market, and want to able to track every way that your campaign is working…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Mar 21, 2018

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