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Sponsored Instagrammers Should Be Upfront with their Followers

Student | Rachel EttlingerWhen an Instagrammer posts sponsored content and they use the #ad or #sponsored, it does and should absolutely matter where in the post that disclaimer goes. The point of the disclaimer is to make the reader, viewer or fan aware that the post is of a sponsored nature and wasn’t created with genuine intentions of reviewing a product honestly, without receiving any sort of financial gain.

 As someone who writes articles on a weekly basis, it’s well-known that a reader doesn’t read through most of an…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Mar 05, 2018

Hashtags are symbiotic

Student | Nick Janner As someone who is pursuing advertising as a career, I see this question in two different ways.

First, I do not believe that the law should require sponsors on Instagram to use a hashtag such as #ad or #sponsored because, by definition, advertising is paid media with the intent of persuasion. We see advertisements everywhere, but most often, there is no label or disclaimer that identifies a poster, a commercial, or even a magazine placement as an advertisement. This is because the company has…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Feb 22, 2018

Defamation analysis downloadable resources

DefamationHandling damaging statements made against you can be a daunting process. As a specialty law firm, we understand how important your reputation is to your personal and professional success and that how you choose to handle damaging statements can have lasting repercussions.   

Depending on the statements made against you, an option might be to sue for defamation. At Pfeiffer Law Corp, we want to help you navigate these difficult situations and we have the experience to analyze your specific needs to determine the best way forward. We will…

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  • Defamation
  • Feb 22, 2018

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