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Genevieve Gourdikian | Student As more and more businesses look to influencers to disseminate messages about brand awareness on Instagram, it is important that these marketers maintain transparent practices. The FTC is aware of the drawbacks of influencers failing to disclose sponsored content on their social media channels. Truth-in-advertising is essential in all media, especially in today's age as there is an increase of content. Therefore, the FTC has the authority to prevent fraudulent or deceptive advertising and influencers are subject to follow disclosure responsibilities under truth in advertising…

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  • Influencers | Social Media , Pepperdine Student Comments
  • May 23, 2018

#Repost #OverKill?

Kendall Howell | Student Often times, influencers on social media will re-post a brand's ad or Instagram picture; however, some believe that without a specific indicator the influencer's followers will not be able to determine whether the post is genuine content or an advertisement. Personally, I believe that it is clear that the re-post of the advertisement is clearly an advertisement, but I do agree that there should be some level of an indicator in order to clearly define a post as an advertisement.

From personal experience, I have…

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  • Influencers | Social Media , Pepperdine Student Comments
  • May 16, 2018

If You’re Not Sure, Add a Disclosure

Counter Strike Logo | For noncommercial useChiara Ferragni, Kayla Itsines, Kourtney Kardashian. Odds are if you’re into fashion or fitness or reality TV, then you’ve heard of all of those influencers. And if you’re into gaming, then odds are you’ve heard of Trevor Martin and Thomas Cassell, two social media influencers with millions of YouTube subscribers in the online gaming sphere. They decided to create their own website called CSGOLotto, where gamers who play Counter-Strike: Global Offensive (CS:GO) can gamble using virtual weapons skins. A cool idea if you’re…

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  • Influencers | Social Media
  • May 10, 2018

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