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500 hours of YouTube

Clock photo by Jon PfeifferOver 500 hours of new content are uploaded to YouTube every minute. That’s 30,000 hours of content uploaded every hour; 720,000 hours of new content per day!Numbers this large are nearly incomprehensible without context. How does one make sense of—let alone even watch—this much content? Which also led us to wonder: what else can you do in 500 hours?

First, before we see what else you can do with this much time, let’s break these numbers down a bit further.

Content uploaded vs. Content consumed

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  • YouTube , Influencers | Social Media
  • Jun 03, 2019

Protecting Brand Identity and Reputation

Pepperdine Student Monica AvilaEach person is on a journey to find their own identity. Identity includes the distinguishing characters of an individual. However, identity is not restricted to individuals only but is also an important characteristic for brands. In some cases, an individual becomes its own brand and develops a brand identity. Through identity brands develop individuality which sets them aside from the competition. Brand identity allows the brand to become more than a place of business and differentiates it for their original, unique and distinctive characteristics. Furthermore, brands…

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  • First Amendment , Pepperdine Student Comments , Privacy - False Light , Privacy - Right of Publicity
  • May 31, 2019

Gabbie Hanna: Faking Coachella

Gabbie Hanna Coachella PhotoOur sixth minisode of “The Creative Influencer” podcast is available today for download on iTunes, Spotify, and premier platforms everywhere.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon answers a question about whether Gabbie Hanna will suffer any repercussions because she faked going to Coachella.


A transcript of the episode follows:


Welcome to our sixth minisode. Today we have an e-mail from Ashlee. The subject line says: “Faking Coachella”

 The email reads:

Hey Jon,

I saw on…

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  • The Creative Influencer , Influencers | Social Media
  • May 29, 2019

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