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Brian Dunbar – A Super Bowl Ad Heavy Hitter

Our interview of Brian Dunbar for “The Creative Influencer” podcast is available today for download on iTunes. Brian shared the following takeaway about Super Bowl ads:  

Jon: And, I looked it up and the last Super Bowl had over 110 million viewers. It’s the most watched television show. What kind of pressure does that put you under when you’re producing commercials?

Brian: A lot. First of all, because your clients are investing a huge amount of money—a 30-second Super Bowl ad costs 5 million dollars.

Jon: Now, that’s just the air…

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  • The Creative Influencer , Influencers | Social Media
  • Oct 10, 2018

Social media: the best worst thing to happen to modern society

Social media is the worst best thing to happen to modern society. It reflects the rapid development of technology and culture in the 21st century in both positive and negative ways. The countless forms of social media we utilize each day (Instagram, Facebook, Twitter, YouTube, etc.) give us a new perspective on life and interconnectedness that was unprecedented until the past ten to fifteen years. Through these platforms, the way we communicate and live our lives is drastically changing every day. In my opinion, the negatives outweigh the…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Oct 03, 2018

Is social media more harmful than helpful to society?

Social media is the worldwide equalizer for the success of any individual based on his grit and tenacity. Anyone may create a GoFundMe and build a brand from nothingness. You can receive emotional support from millions of strangers which can affect you positively in your physical life. Through social you can create communities of similarly minded people and help spread the word about whichever cause you support. Lastly, it's fun! We enjoy seeing celebrities and beautiful people doing interesting things that we can vicariously experience. Viewers enjoy the…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Oct 02, 2018

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