Blog Header Image

Know Your Consumer Before You Market to Them

In the present day and age in the advertising realm a new way of advertising through social media is becoming more prevalent.  In the past, people would more frequently use advertising through certain ways such as billboards and word of mouth, but nowadays with the increase in social media and social media technology it is easier to target people then it has been in the past.  Some ways that I have seen companies use social media to promote their business are through ads on individual Instagram pages.  If I…

read more >
  • Influencers | Social Media , Pepperdine Student Comments
  • Feb 18, 2019

Creating Awareness for a New Brand

Eddy Zawilla PictureIn 2017, I was in charge of all marketing efforts, to include managing all social media accounts for a startup.  I learned a great deal on how impactful social media can be when creating awareness for a new brand.  However, I also learned that no matter how many likes or followers an account may generate over time, if those digital status quos are not transitioning into sales then they're not relative to keeping a business afloat.  I found that partnering with influencers who seemed to have a…

read more >
  • Influencers | Social Media , Pepperdine Student Comments
  • Feb 14, 2019

Alexis Wouldn’t be Friends With Social Media Alexis

Laura SmolenskiOn Instagram, Alexis posts flat-lays of her black Gucci Marmont Matelassé mini bag angled perfectly next to her Starbuck’s Strawberry Açai Refresher. She posts images captioned #ootd, exhibiting her brand new Nike Air Force 1’s, designer leather trousers, Gucci belt, and Givenchy hoodie. She posts stories of the Sugarfish ‘Trust Me’ take-out box next to her roommate’s trendy coffee-table books. She posts pictures in her friend’s Tesla Model X, being sure to showcase its falcon wing doors, and being sure not to tag her friend in it.


read more >
  • Influencers | Social Media , Pepperdine Student Comments
  • Feb 12, 2019

Featured Posts


Get in touch with Jon and his Team

Call Us at 310.451.5800 or Email Jon Newsletter Signup