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Comparative Advertising: A Promotional Pitfall

Pepperdine Student Grace Kruse“Hello, I’m Mac. And I’m PC.” Hopefully these words bring to mind some of the 66 commercials Apple made from 2006 to 2009, to compare Macs to PCs. As people often do, they used a comparative advertising strategy to show they had a superior product. Since the commercials ran for such an extended period of time, they were clearly successful. However, comparative advertising is not necessarily the trick to recall, positive attitudes toward a product, purchase intentions, and purchase behavior. Along with varying responses from consumers,…

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  • Defamation , First Amendment , Pepperdine Student Comments
  • Jun 07, 2019

Brian Freeman: Nano-Influencer Marketing (Part 2 of 2)

Heartbeat Logo​Nano Influencer Marketing.  Our interview of Brian Freeman for “The Creative Influencer” podcast is available today for download on iTunes, Spotify, and premier platforms everywhere.  Brian is co-founder and CEO of Heartbeat, a platform that engages nano-influencers to be Ambassadors for Brands that they use and love. Heartbeat works with over 300,000 nano-influencers and 200 brands including Netflix, goop and H&M.

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This is a continuation of the interview transcript which can be found at Brian Freeman: Nano-Influencer Marketing (Part 1 of 2)

Part 2 of the transcript…

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  • The Creative Influencer , Influencers | Social Media
  • Jun 05, 2019

Brian Freeman: Nano-Influencer Marketing (Part 1 of 2)

Brian Freeman PictureNano Influencer Marketing.  Our interview of Brian Freeman for “The Creative Influencer” podcast is available today for download on iTunes, Spotify, and premier platforms everywhere.  Brian is co-founder and CEO of Heartbeat, a platform that engages nano-influencers to be Ambassadors for Brands that they use and love. Heartbeat works with over 300,000 nano-influencers and 200 brands including Netflix, goop and H&M.

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A transcript of the full interview follows:

 

Jon Pfeiffer:                           I am joined today by Brian Freeman. Welcome to the podcast.

Brian Freeman:                  Hey, how…

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  • The Creative Influencer , Influencers | Social Media
  • Jun 05, 2019

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