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Brian Freeman: Nano-Influencer Marketing

Brian Freeman PhotoNano Influencer Marketing.  Our interview of Brian Freeman for “The Creative Influencer” podcast is available today for download on iTunes, Spotify, and premier platforms everywhere.  Brian is co-founder and CEO of Heartbeat, a platform that engages nano-influencers to be Ambassadors for Brands that they use and love. Heartbeat works with over 300,000 nano-influencers and 200 brands including Netflix, goop and H&M.

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A transcript of the full interview follows:

 

Jon Pfeiffer:                           I am joined today by Brian Freeman. Welcome to the podcast.

Brian Freeman:                  Hey, how…

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  • The Creative Influencer , Influencers | Social Media
  • Jun 05, 2019

500 hours of YouTube

Clock photo by Jon PfeifferOver 500 hours of new content are uploaded to YouTube every minute. That’s 30,000 hours of content uploaded every hour; 720,000 hours of new content per day!Numbers this large are nearly incomprehensible without context. How does one make sense of—let alone even watch—this much content? Which also led us to wonder: what else can you do in 500 hours?

First, before we see what else you can do with this much time, let’s break these numbers down a bit further.

Content uploaded vs. Content consumed

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  • YouTube , Influencers | Social Media
  • Jun 03, 2019

Protecting Brand Identity and Reputation

Pepperdine Student Monica AvilaEach person is on a journey to find their own identity. Identity includes the distinguishing characters of an individual. However, identity is not restricted to individuals only but is also an important characteristic for brands. In some cases, an individual becomes its own brand and develops a brand identity. Through identity brands develop individuality which sets them aside from the competition. Brand identity allows the brand to become more than a place of business and differentiates it for their original, unique and distinctive characteristics. Furthermore, brands…

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  • First Amendment , Pepperdine Student Comments , Privacy - False Light , Privacy - Right of Publicity
  • May 31, 2019

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