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Hashtags 101

Hashtags 101By now, you probably are aware of “hashtags,” the pound sign that has taken over your social media platforms, but you may not know what they are or how they work.  Though they may seem like a form of convoluted-millennial-groupthink, they are surprisingly user-friendly and functional.  If used properly, hashtags can help improve your social media presence by directing new people to your content pages.  

So, what are they?  Hashtags placed either at the end of a social media post, or where they fit continuously within the…

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  • Influencers | Social Media
  • Aug 09, 2017

New Influencer Series!

Social Media Influencers

You know how you are more likely to buy something that someone you trust, like a friend or a loved one, recommends than some other product?  This is called word of mouth marketing and it influences somewhere between 20-50% of all purchasing decisions according to McKinsey Quarterly.  What’s interesting is that word of mouth marketing is no longer limited to people who we have direct contact with.  It now includes a whole world of social media influencers.  For example, I asked my assistant how she makes…

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  • Influencers | Social Media , The Firm
  • Aug 02, 2017

Pfeiffer Law Redesigns Website: Now Featuring Downloadable Resources!

Pfeiffer Law Corp is proud to announce the addition of downloadable resources on its website.  Resources can be found at

In the coming months, we will provide valuable resources, like flowcharts and checklists, that relate to our primary practice areas so that you, the client, can remain better informed.  Our primary practice areas are:

            Influencers and social media 

         Pfeiffer Law Downloadable Resources   Right of publicity

            Motion picture and


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  • The Firm
  • Jul 27, 2017

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