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Explain jargon to the jury

Marcy Channon | StudentMost American citizens are not well informed about their own rights and are not educated enough about the trial process.  Considering this fact, I have identified a few principles of IMC [Integrated Marketing Communications] that could be applied to both remedy this problem and improve the overall trial process.

IMC is all about creating a cohesive message for consumers.  Marketers often have to go the extra mile to ensure that their information is presented in a way that can be easily understood.  Comparably, in a courtroom,…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Dec 28, 2017

Make trials like a newscast

Student | Bryce HanamotoOne of the biggest problems with the trial process is that trials are often long, tedious and boring.  Broadcast journalists are good at keeping the attention of viewers because they use many visuals throughout each news show.  Courtrooms should use more videos and pictures to attract the attention of the jury so that they do not start to tune out.  Good video is shot from a variety of different angles.  In a courtroom, there could be a camera that got close-up shots of anyone who took…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Dec 27, 2017

Start advertising trials!

Student | Conner KashyapA major principle from my specific major, advertising, that could be used to improve the trial process, especially in my visited case of Mr. Guerrero v The People of the United States would be to incorporate an advertising campaign in order to boost publicity and attendance to the case itself.  In order to run a proper ad campaign, the use of A.I.D.A. and K.I.S.S. principles/ concepts are important.  A.I.D.A. is an acronym standing for Attention, Interest, Desire, and Action and K.I.S.S. stands for Keep It Simple, Stupid. …

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  • Influencers | Social Media , Pepperdine Student Comments
  • Dec 20, 2017

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