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Virtual Reality on Youtube

Our seventh minisode of “The Creative Influencer” podcast is available today for download on iTunes, Spotify, and premier platforms everywhere.  In minisodes, we answer questions that our listeners have emailed Jon.  In this minisode, Jon answers a question about the introduction of augmented reality on YouTube.

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A transcript of the episode follows:

 

Today’s e-mail is from Suki and the subject is simply “VR on YT.” It reads:

“Hi Jon,

I heard that YouTube is going to start offering Virtual Reality ads. What’s your take on this?

Thanks,…

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How do you stand out on YouTube?

A crowd of Ducks, with a standoutLast week, we explored the massive amount of content uploaded to YouTube. Over 500 hours of content are uploaded to YouTube every minute. That’s 720,000 hours of content uploaded to the platform every day!

How do you get noticed in ALL that content?! We break it down into seven tips that every Creator can implement.

 

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Comparative Advertising: A Promotional Pitfall

Pepperdine Student Grace Kruse“Hello, I’m Mac. And I’m PC.” Hopefully these words bring to mind some of the 66 commercials Apple made from 2006 to 2009, to compare Macs to PCs. As people often do, they used a comparative advertising strategy to show they had a superior product. Since the commercials ran for such an extended period of time, they were clearly successful. However, comparative advertising is not necessarily the trick to recall, positive attitudes toward a product, purchase intentions, and purchase behavior. Along with varying responses from consumers,…

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