October 8, 2019

"Insta-Famous" on Instagram

Instagram has increasingly become a platform on which people strive for popularity. Users aim to reach the status of “Insta-Famous”...

October 8, 2019

The Ugly Truth about Instagram

Instagram is often recognized as the social media platform. It’s an application that engages its users with...

June 7, 2019

Comparative Advertising: A Promotional Pitfall

"Hello, I'm Mac. And I'm PC." Hopefully these words bring to mind some of the 66 commercials Apple made from 2006 to 2009, to...

May 31, 2019

Protecting Brand Identity and Reputation

Each person is on a journey to find their own identity. Identity includes the distinguishing characters of an individual. However...

May 24, 2019

Continuing "Corntroversy": Comparative Advertising or Cause for Defamation?

Advertising has become a dreaded word - just as taboo as He-Who-Shall-Not-Be-Named in the Harry Potter series or the name Musselman in the...

May 16, 2019

Photoshop Hurts

Let us go back to October of 2015. Another photoshop fail has surfaced the Internet. Victoria's Secret has managed to upload yet another...

May 10, 2019

Social Media Predictions

"Until they become conscious they will never rebel, and until after they have rebelled they cannot become conscious." This chilling...

May 3, 2019

Easy IMC Principles for Hardworking DAs

The crime in question was committed on December 6th, 2017. The main fact of the People v. Hampton case was that a catalytic converter had...

April 26, 2019

The Ethics of Jury Selection as Seen in the Film Runaway Jury

"Trials are too important to be left up to juries" - Defense Jury Consultant Ranklin Fitch, Runaway Jury (2003)...

April 19, 2019

Congratulations, You're Now a Convicted Felon

When I was walking towards the courtroom there was a group of people congregated amongst each other that seemed to be related in some...

February 25, 2019

Spicy Curry Chicken with Garlic Spinach

All-time favorite social media platform: Instagram. Why? Because it's visual and believe it or not, but it actually helped me successfully...

February 20, 2019

"Insights" for Everyone

My favorite social media platform is Instagram. There are a Lot of great features on this platform and it is always adapting to keep the...

February 18, 2019

Know Your Consumer Before You Market to Them

In the present day and age in the advertising realm a new way of advertising through social media is becoming more prevalent. In the past...

February 14, 2019

Creating Awareness for a New Brand

In 2017, I was in charge of all marketing efforts, to include managing all social media accounts for a startup. I learned a great deal on...

February 12, 2019

Alexis Wouldn't be Friends With Social Media Alexis

On Instagram, Alexis posts flat-lays of her black Gucci Marmont Matelassé mini bag angled perfectly next to her Starbuck's Strawberry...

Pepperdine Student Essays