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I Am My Own Brand

  • Jun 24, 2013
  • 08:17
  • Privacy Privacy – Right of Publicity

We live in a branded world. Companies spend millions of dollars to create and protect their brands. Similarly, celebrities work hard to cultivate the public’s perception of them in the hope that they can create a unique brand to take full commercial advantage of their notoriety. After all, endorsements can be the most lucrative reward for celebrity status.

 

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