Having followers is fun. More followers mean that there are more people paying attention to you. It also means that brands may want to start doing business with you… after all, if a lot of people follow you, then you have a lot of influence. Sign me up.
The only problem is that gaining followers takes time, effort, and, let’s face it, luck. But what if there was a way to instantly grow your following overnight or to take over an existing Instagram account that already has tons of followers? Would you take the shortcut? But more importantly, should you take the shortcut?
Through the wonderful powers of the world wide web, it is now possible to buy followers, buy likes, and even to buy existing Instagram accounts that are already established. And it’s honestly not expensive.
For about $7 you can buy 500 followers or for $700 you can buy an existing Instagram account that already has 101.2k followers.
In short, it is much better to gain a following the old-fashioned way: producing good content and interacting with other users. Buying and selling Instagram accounts may give you a larger superficial following, but it is doubtful that those followers will engage enough with your account to make them worth your time and money.
Jon Pfeiffer is an experienced entertainment and copyright trial attorney practicing in Santa Monica. Jon is also an adjunct professor at Pepperdine University in Malibu, California where he teaches Media Law. COM 570 covers First Amendment issues as well as copyright, defamation and privacy.