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Turn a trial into a story

Student | Sawyer RyanThe current trial process is not exactly something people look forward to getting involved with but with the help of media production, it could be.  Improving all production qualities of the process would be beneficial as it would help create more of a story, and people love to hear and often resonate more with stories.  Research has found that stories are very effective in passing information and stories that are personal and emotionally compelling engage more of the brain and are remembered better. 

Films try to…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Jan 18, 2018

Arguments for arguments

Student | Ellie DennisThe goal of public relations is to provide two-way communication between an organization and its publics.  Public relations is a key set of skills that can be implemented whenever and wherever to improve the outcome of a situation and sway it in your favor.  The ability to communicate effectively is important in general, but when you can utilize that tool in any environment to bolster the outcome, it becomes public relations.  The principles of public relations that should be implemented in the…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Jan 16, 2018

Combine trials with market research techniques

Student | Andrew ChenThroughout the years, jury trial participation in legal outcomes has decreased.  In the United States, less than 4% of criminal cases and 1% of civil cases are determined by juries.  Because of the high-cost and inefficient nature of the current jury trial process, most trials are resolved in summary judgments or settlement pleads, which are determined by judges.  One argument is that the current jury trial environment fosters a lack of engagement amongst jurors and lawyers, which results in a lengthy and costly process.  However, drawing…

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  • Pepperdine Student Comments
  • Jan 10, 2018

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