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Transparency translates

Jessie Dvirnak | StudentInstagram is a strong social media platform that allows viewers to experience the individuality of different companies and products and helps users see one product being used by an array of settings by different Instagrammers. A strong component this app holds is that it can be utilized for both enjoyment and advertising. However, if Instagram is going to be simultaneously used this way, Instagrammers need to be transparent (even if they think their wording is clear) by using #ad or #sponsored to ensure that their viewers…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Feb 07, 2018

Life rights… Should you purchase them?

New Life Chapter Buying the life rights can be highly advantageous in a project.  That’s why most of the big budgeted movies go ahead and buy them, but they can be pricey, and as more and more filmmakers are creating low budget documentaries, the question of whether or not life rights are necessary to purchase arises. The answer is simple: it depends on what you’re planning on doing. 

Let’s backtrack. 

What are life rights?  Life rights are the right to use a person’s life story or a…

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  • Life Rights , Production
  • Feb 06, 2018

Sponsored Instagrammers are Subject to Transparency

Instagrammers who make a profit off a product in which they sponsor should be required to use hashtags such as #ad or #sponsored purely for the sake of being transparent with their viewers and fanbases. If an Instagrammer is not using such hashtags, then it can be construed that their reviews are honest and straight from the heart, rather than paid for by the company in which they are advertising for; if a fan or viewer saw the caption and thought the Instagrammer’s words were a genuine review, then…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Jan 31, 2018

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