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Facebook has more capabilities

Jessie Dvirnak | StudentDuring my freshman year of college, I got a job at a small non-profit as the media director. Knowing little about the advertising aspects of Instagram or Facebook, I explored both to see which one was most useful in marketing for the company. Though both platforms now offer useful forms of advertising, Facebook has always been a stronger social media site for reaching consumers. Facebook offers very customizable aspects that allow anyone to reach very specific target markets at minimal cost, and also allow one to…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Mar 26, 2018

Instagram or Facebook for advertising? Budget may decide

Logan Baldwin | Student Facebook and Instagram are both effective tools for marketing. Deciding which is the most effective solely depends on your budget and what your marketing objectives are. If you have a small or nonexistent budget, want to spread brand awareness, and reach your audience in a more seemingly organic way, Instagram would be more effective. If you want to reach your target market very specifically and invasively, find a very specific niche market, and want to able to track every way that your campaign is working…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Mar 21, 2018

When the market changes, marketing changes

I would like to self-report here and completely fess up to never having read an advert in its entirety, regardless of the media vehicle. I’m that woman. That being said I do appreciate and understand that these advertisements have a genuine purpose and intent to either save me, sell me or teach me something - but I have yet to get to the fine print and fully realize their objectives.

Personally, I do believe that ads should be clearly identified as such and do so at the top of…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Mar 15, 2018

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