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PS3 controller #ShareACoke. #LikeAGirl. #ShareYourEars. These are just a few of the hashtag marketing campaigns that have become a staple for brands everywhere. Of course, the hashtag campaigns are part of larger advertising schemes, like Sony’s ad campaign in late 2011 for the PS Vita.

This ad campaign was the source of major headaches (and FTC actions) for both Sony and their ad agency, Deutsch LA. So, what exactly did they do so wrong that the FTC got involved? Both Sony and Deutsch made some misrepresentations during the ad…

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  • Influencers | Social Media
  • Apr 17, 2018

Welcome to the FTC: Everything you need to know

FTC LogoOver the next few days on our blog, you’re going to be seeing a lot of the FTC. Wait! Before you tune me out or close the page, I promise you’re going to want to stick with us through this. It’s all about social media, and whether you’re a brand or an influencer, we’re going to cover some pretty important stuff.

Over the last few years, we all know that social media has blown up. We’re all on it, all the time, and any brand that’s launching a…

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  • Influencers | Social Media
  • Apr 16, 2018

Social Media Giants Take-Over

Rachel Ettlinger | Student I would like for social media platforms to be run like a public forum, but since they are privately owned companies, they have the right to make their own rules as long as it doesn’t violate any laws or the Constitution in any way. Instagram’s community standards are put in place to protect users, especially those underage. The minimum age requirement to sign up for Instagram is 13. If a pornographic image were to pop up on a 13-year-old’s page — an image that would…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Apr 12, 2018

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