#ShareACoke. #LikeAGirl. #ShareYourEars. These are just a few of the hashtag marketing campaigns that have become a staple for brands everywhere. Of course, the hashtag campaigns are part of larger advertising schemes, like Sony’s ad campaign in late 2011 for the PS Vita.
This ad campaign was the source of major headaches (and FTC actions) for both Sony and their ad agency, Deutsch LA. So, what exactly did they do so wrong that the FTC got involved? Both Sony and Deutsch made some misrepresentations during the ad…read more >