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Intent Provokes Action

When it comes to monitoring social media, there are two aspects that I believe should be taken into account: the audience’s awareness of the intent of the author as an influencer, and the author’s intent from post to post. It kind of sounds like the same thing, but hear me out. In Schneck vs. Us, the defendant was a general secretary of the Socialist party, a group which was outwardly opposed to the United States’ involvement in WW1. Schneck, our “author” in this scenario, had the intent of keeping…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Sep 19, 2017

Schneck v. United States in the Age of Social Media

 Social media is a primary voice in today’s world, but its ability to transcend time and place, through permanence and remote location means it is practically a bullhorn. As a result, its reach magnifies whatever is being said—be it good or bad. For this reason, monitoring the platform is necessary.

According to Schneck v. United States, Congress has a right to restrict an exercise of free speech if it exhibits a “clear and present danger” to civilians or is a form of “obstruction,” of a progression to problem-solving during…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Sep 14, 2017

Social Media Advertising

Ads tailored to fit your interests 

Ads on social media are kind of like dinner at KFC: cheap and effective.  Because of this, it’s no surprise that the number of companies advertising on social media is skyrocketing.  Over the past 2 years, social media advertising budgets have gone from $16 billion to $31 billion worldwide and are still on the rise.

Social media advertisement isn’t just for brands that allow skinny jeans at work.  Every one of the global top 100 brands has run an ad on YouTube within…

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  • Influencers | Social Media
  • Sep 13, 2017

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