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Hollow reviews are meaningless

Sponsorships have become a very hot topic as of recently. Authentic, honest and genuine reviews are becoming a rarity in a world full of sponsored visual reviews. Companies will easily spend thousands and giveaway endless free products to social media influencers just to get their brand name shown. I would know this first hand as a public relations major. I currently intern for a luxury hospitality and lifestyle public relations firm. I have gained endless valuable and priceless knowledge, but I have also seen how backdoor operations work. In…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Mar 06, 2018

Sponsored Instagrammers Should Be Upfront with their Followers

Student | Rachel EttlingerWhen an Instagrammer posts sponsored content and they use the #ad or #sponsored, it does and should absolutely matter where in the post that disclaimer goes. The point of the disclaimer is to make the reader, viewer or fan aware that the post is of a sponsored nature and wasn’t created with genuine intentions of reviewing a product honestly, without receiving any sort of financial gain.

 As someone who writes articles on a weekly basis, it’s well-known that a reader doesn’t read through most of an…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Mar 05, 2018

Hashtags are symbiotic

Student | Nick Janner As someone who is pursuing advertising as a career, I see this question in two different ways.

First, I do not believe that the law should require sponsors on Instagram to use a hashtag such as #ad or #sponsored because, by definition, advertising is paid media with the intent of persuasion. We see advertisements everywhere, but most often, there is no label or disclaimer that identifies a poster, a commercial, or even a magazine placement as an advertisement. This is because the company has…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Feb 22, 2018

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