June 18, 2025
Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most important—and often misunderstood—pa…
Read MoreMay 28, 2025
Kasper is a marketing expert with over 20 years of experience working in-house, including as the head of creative at a large logistics shipping…
Read MoreApril 30, 2025
Mark is the creator and host of the Soft White Underbelly YouTube channel. Prior to starting the channel, he was a successful advertising photog…
Read MoreApril 23, 2025
Jon continues our in-depth discussion of influencer agreements and brand deals, discussing Content Submission & Review.This step is where you…
Read MoreApril 2, 2025
Sloane is a TikTok influencer with over 1,900,000 followers. She is also the youngest guest we have had on the podcast to date!Sloane shares how…
Read MoreMarch 21, 2025
Social media is being changed by artificial intelligence. Deepfakes, automated posts and other types of AI generated content is becoming more…
Read MoreMarch 19, 2025
We are excited to announce the launch of Season Nine of The Creative Influencer podcast!
Read MoreMarch 14, 2025
Intellectual property rights, misinformation, and lack of authenticity are the legal and ethical challenges AI-generated content poses…
Read MoreMarch 7, 2025
If there is anything my time at Pepperdine as an Integrated Marketing Communications student has taught me, it is how to be more perceptive of…
Read MoreFebruary 28, 2025
Brands recognize that younger audiences, particularly among students–are highly engaged online, making platforms such as TikTok, Instagram, and…
Read MoreFebruary 21, 2025
These days, scrolling on social media feels like walking through a store. Every other Instagram post seems to have “#ad” or “#paidpartnership”…
Read MoreFebruary 14, 2025
Every makeup product I currently own was bought as a result of an influencer post or recommendation. While I do not put my trust in influencers…
Read MoreFebruary 7, 2025
TikTok’s presence in the U.S. has sparked intense debate, fueled by concerns over national security, data privacy, and ethical implications…
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