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Social media doesn’t mean public forum

Zach Edwards | StudentSocial media platforms have been used as public forums for quite some time, but that does not mean they ought to be used in such a way.  Terms and conditions, as well as community standards, are set in place on most, if not all, social media.  These standards are in place to monitor the content users post. 

The internet has proven to be a dangerous place with a lot of content that would not be suitable for all people to see.  Children have access to the…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Apr 18, 2018

#Game-changer

PS3 controller #ShareACoke. #LikeAGirl. #ShareYourEars. These are just a few of the hashtag marketing campaigns that have become a staple for brands everywhere. Of course, the hashtag campaigns are part of larger advertising schemes, like Sony’s ad campaign in late 2011 for the PS Vita.

This ad campaign was the source of major headaches (and FTC actions) for both Sony and their ad agency, Deutsch LA. So, what exactly did they do so wrong that the FTC got involved? Both Sony and Deutsch made some misrepresentations during the ad…

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  • Influencers | Social Media
  • Apr 17, 2018

Welcome to the FTC: Everything you need to know

FTC LogoOver the next few days on our blog, you’re going to be seeing a lot of the FTC. Wait! Before you tune me out or close the page, I promise you’re going to want to stick with us through this. It’s all about social media, and whether you’re a brand or an influencer, we’re going to cover some pretty important stuff.

Over the last few years, we all know that social media has blown up. We’re all on it, all the time, and any brand that’s launching a…

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  • Influencers | Social Media
  • Apr 16, 2018

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