You know how you are more likely to buy something that someone you trust, like a friend or a loved one, recommends than some other product?  This is called word of mouth marketing and it influences somewhere between 20-50% of all purchasing decisions according to McKinsey Quarterly.  What’s interesting is that word of mouth marketing is no longer limited to people who we have direct contact with.  It now includes a whole world of social media influencers.  For example, I asked my assistant how she makes…

Pfeiffer Law Corp is proud to announce the addition of downloadable resources on its website.  Resources can be found at http://pfeifferlaw.com/downloads. 

In the coming months, we will provide valuable resources, like flowcharts and checklists, that relate to our primary practice areas so that you, the client, can remain better informed.  Our primary practice areas are:

            Influencers and social media 

            Right of publicity

            Motion picture and

       …

A student's perspective on how the study of Rhetoric can improve the trial system 

Aristotle once wrote that “rhetoric is useful, because the true and the just are naturally superior to their opposites, so that, if decisions are improperly made, they must owe their defeat to their own advocates; which is reprehensible.”  In essence, he meant that truth and justice are of upmost importance in society, and when they don’t prevail it means something went wrong in the argument.  Furthermore, the advocates he wrote…