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FakebookFacebook's controversial way of filtering fake users

Brief history lesson: Facebook was the belle of the ball when it went public in Spring of 2012 with a capitalization of over $104 billion.  By August of that year, stock prices had dived 40% with about $50 billion in losses.  Why?  Glad you asked.  There were a couple of contributing factors like weak morale from within the company and GM pulling $10 million out because Facebook ads weren’t yet effective.  But, a lot of it was because an estimated 83 million…

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  • Influencers | Social Media
  • Aug 23, 2017

The Shadow Ban

How social media silences you without your knowing

Shadow BanIf you haven’t yet heard of the Instagram shadow ban, prepare yourself for a trip down this rabbit hole.

            What is a shadow ban?  A shadow ban, also known as stealth banning, comment ghosting, and ghost banning, is a way of excluding a person from an online community (app, chat group, platform, etc.) without that person finding out.  It’s sort of like making sure that someone’s virtual invitation to a party got “lost in the mail.”  The…

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  • Influencers | Social Media
  • Aug 16, 2017

Hashtags 101

Hashtags 101By now, you probably are aware of “hashtags,” the pound sign that has taken over your social media platforms, but you may not know what they are or how they work.  Though they may seem like a form of convoluted-millennial-groupthink, they are surprisingly user-friendly and functional.  If used properly, hashtags can help improve your social media presence by directing new people to your content pages.  

So, what are they?  Hashtags placed either at the end of a social media post, or where they fit continuously within the…

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  • Influencers | Social Media
  • Aug 09, 2017

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