Who hasn’t heard of Xbox One, right? Well, that didn’t happen overnight. Once upon a time, the Xbox One was just an upgrade in the mind of Microsoft, and they needed someone to help them make the big reveal. And who better to help with the announcement of a new gaming platform than gamers? Enter Machinima, “the most notorious purveyor and cultivator of fandom and gamer culture” (aka a video entertainment company that produces and distributes content relating to video games and gaming culture).

In order to facilitate…

Social media platforms have been used as public forums for quite some time, but that does not mean they ought to be used in such a way.  Terms and conditions, as well as community standards, are set in place on most, if not all, social media.  These standards are in place to monitor the content users post. 

The internet has proven to be a dangerous place with a lot of content that would not be suitable for all people to see.  Children have access to the…

#ShareACoke. #LikeAGirl. #ShareYourEars. These are just a few of the hashtag marketing campaigns that have become a staple for brands everywhere. Of course, the hashtag campaigns are part of larger advertising schemes, like Sony’s ad campaign in late 2011 for the PS Vita.

This ad campaign was the source of major headaches (and FTC actions) for both Sony and their ad agency, Deutsch LA. So, what exactly did they do so wrong that the FTC got involved? Both Sony and Deutsch made some misrepresentations during the ad…