Facebook and Instagram are both effective tools for marketing. Deciding which is the most effective solely depends on your budget and what your marketing objectives are. If you have a small or nonexistent budget, want to spread brand awareness, and reach your audience in a more seemingly organic way, Instagram would be more effective. If you want to reach your target market very specifically and invasively, find a very specific niche market, and want to able to track every way that your campaign is working…
I would like to self-report here and completely fess up to never having read an advert in its entirety, regardless of the media vehicle. I’m that woman. That being said I do appreciate and understand that these advertisements have a genuine purpose and intent to either save me, sell me or teach me something - but I have yet to get to the fine print and fully realize their objectives.
Do I want to know if a social media post is sponsored? Of course, I do. I would almost feel lied to if I wasn't told. But the question of how or where I am told isn't as important to me.
