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Informative advertisements could clear confusion

Chase Riekhof | StudentAdvertising is a field that is constantly changing and innovating, adapting to new technologies and the modern world. Unfortunately, I cannot say the same about our current court system and the resulting trial processes. By implementing certain techniques and principles from within the world of advertising to the court process, much could be done to improve the entire system, giving our courts a fresh start and new look.

Advertising primarily exists for the purpose of either informing or persuading, both of which I feel like court process…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Jun 06, 2018

Transparency is an Asset to Improve the Jury Selection Process in Los Angeles Courts

Rachel Ettlinger | Student Japanese citizens experienced their first-ever jury trial in which they could watch the proceedings unfold before their own eyes; in nineteenth-century England, using a jury was belittled as the English accused using peers of not being professional enough to hand down an appropriate verdict; today, in the United States, potential jurors will do whatever they can to get out of performing their civic duty of serving as a juror.

Globally the process of serving on a jury is seen as a privilege; so much so…

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  • Influencers | Social Media , Pepperdine Student Comments
  • May 30, 2018

Material connection!

Genevieve Gourdikian | Student As more and more businesses look to influencers to disseminate messages about brand awareness on Instagram, it is important that these marketers maintain transparent practices. The FTC is aware of the drawbacks of influencers failing to disclose sponsored content on their social media channels. Truth-in-advertising is essential in all media, especially in today's age as there is an increase of content. Therefore, the FTC has the authority to prevent fraudulent or deceptive advertising and influencers are subject to follow disclosure responsibilities under truth in advertising…

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  • Influencers | Social Media , Pepperdine Student Comments
  • May 23, 2018

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