Blog Header Image

Evegail Andal: Manager to A-List Influencers and a Corgi

Our interview of Evegail Andal for “The Creative Influencer” podcast is available today for download on iTunes. Evegail shared the following takeaway:  

Jon:  how do you determine whether you work with an influencer? 

Evegail: That's actually a great question because the way that we've always recruited talent or the way we work with talent is based off of our passion for them. If we do see something very unique with a particular influencer, we feel, and we feel like there is something to develop with them, that is something that a completely drawn to, or the way that they cater to their audience and engage with them and create content, that's something that we’ll use as a drop and are very very much you know inspired by and motivated to do more for these people.

Jon: How do you spot that? I mean that’s the million dollar question.

Evegail: It's actually just instinct. You know a lot of the talent that I had worked for the past over five years now have been through my assessment. Because my background is also something that’s drawn from the love of YouTube as a subscriber, way back when.

I felt a connection with all these influencers and particular ones, specifically the ones that I subscribe to. And there was something about each one of them where I felt connected to, and that was the main thing that I needed with the clients that we work with.

__________________________________________________________________________________

A transcript of the full interview follows: 

Jon: Today I'm joined by Evegail Andal. Welcome to podcast. 

Evegail: Thank you for having me.

Jon: You are a talent manager at Matter Media Group, and that doesn't really—that's accurate but not fully accurate because it is your talent agency, correct? 

Evegail: Correct. Yes.

Jon: You're the founder? 

Evegail: Yes. 

Jon: When did you found it?

Evegail: It will be two years next week actually, or actually sorry this Sunday.

Jon: Well congratulations. 

Evegail: Yes, thank you. 

Jon: And happy anniversary I guess.

Evegail: Yes thank you.

Jon: I want to ask you about the journey to where you are. But first, I’d be burying the lead if I didn't ask about one of your clients. 

Evegail: Okay.

Jon: You have a dog for a client. 

Evegail: We do.

Jon: And the dog’s name is Ken, correct?

Evegail: Yes.

Jon: Ken has over five hundred and fifty thousand Instagram followers. How did Ken become such a hit?

Evegail: That was not me who did that, that was his face. His owner who’s another client of ours, Mia Stammer, is the one who started his account and started it just out of fun and not even thinking about the brand opportunities or the business aspect. So then we kind of talked about it a little bit more, and I said, “Well, you're posting, he’s growing, your accounts are growing, why not kind of figure it out in that aspect and see if there’s an opportunity to do more with him, and it’s been amazing.

Jon: Now there was a famous photo of a monkey that took a picture of himself. 

Evegail: Yes I know. 

Jon: The monkey selfie. OK. Now with the dog, who owns the account?

Evegail: Mia does it, Mia definitely does.

Jon: Ok are there unforeseen challenges in managing a dog?

Evegail: Not being able to communicate with him that’s for sure. It’s kind of hard to confirm deadlines.

Jon: Now Ken the dog is following 71 accounts. 

Evegail: Yes. 

Jon: Can you tell me about that? How does a dog follow an account?

Evegail: It’s all his friends. All of his furry friends, I think Doug is one of the other people he follows, Doug the pug if anyone knows who he is—another great dog that’s out there.

Jon: I was looking at the different posts and in one of them, Ken is in a picture with Bark Box. 

Evegail: Yes. 

Jon: And, I’m going to ask you a couple FTC questions. 

Evegail: Okay. 

Jon: Okay, how do you verify that Ken likes the box?

Evegail: So in the box, there’s actually different toys that he would be able to play with and Mia I believe chose quite a few through a few and that deciphered whether or not he was into it.

Jon: Okay, so she actually did?

Evegail: She actually did pick out some stuff and he played with all of them.

Jon: Was there any debate about the hashtags, whether there should be a hashtag ‘ad’ or hastag ‘sponsor’?

Evegail: No not a debate at ll. It's always something we never say no to.

Jon: The reason I ask is there's another one with Ken and Mia and Greenies Pumpkin Spice. So Mia’s in it. 

Evegail: Mia’s in it.

Jon: And there's a hashtag ‘ad’ on that one.

Evegail: Yes. That is true. So Mia—yes so Ken was fortunate enough to work with Greenies, and it’s his favorite treat, we can’t argue that. He had a great time shooting for that, for that particular campaign. I feel like there were four or maybe different shoots for that particular one. So he got to eat like five treats.

Jon: So yeah tough work.

Evegail: Yes tough work.

Jon: Are there other—I know there are other dogs on Instagram, there's a lot of pets on Instagram, do you have any feel for how many of those actually have a following with their sponsorships?

Evegail: In terms of their accounts? Or—

Jon: Yes.

Evegail: Oh gosh, I think any pet that has over a hundred thousand followers probably has some type of ad or sponsor post there only because just like myself, I'm someone who loves dogs. So I'm following dogs with massive following as well because it is—it's just a genuine thing that I absolutely love. But I know that there are a lot of brands out there that are very—that are catering to human, like us, and they want to actually work with different furry friends. So yeah. 

Jon: Are dogs—do dogs have more following than cats?

Evegail: I actually don't know that that answer, but I would assume yes because—

Jon: Dogs are nicer 

Evegail: Dogs are nicer and I’m very biased, I love dogs more, so yeah I do think dogs have more of a following than cats, yes.

Jon: Okay. But you mentioned—any animal with over a hundred thousand followers usually, and I was looking at your client list on your website. You have a full range of clients in terms of numbers of followers from huge numbers down to someone with modest numbers by comparison. 

Evegail: Right. 

Jon: How do you determine—what factor does that play in whether you determine to work with an influencer?

Evegail: Right. That's actually a great question because the way that we've always recruited talent or the way we work with talent is based off of our passion for them. If we do see something very unique with a particular influencer, we feel, and we feel like there is something to develop with them, that is something that a completely drawn to, or the way that they cater to their audience and engage with them and create content, that's something that we’ll use as a drop and are very very much you know inspired by and motivated to do more for these people.

Jon: How do you spot that? I mean that’s the million dollar question.

Evegail: It's actually just instinct. You know a lot of the talent that I had worked for the past over five years now have been through my assessment. Because my background is also something that’s drawn from the love of YouTube as a subscriber, way back when.

I felt a connection with all these influencers and particular ones, specifically the ones that I subscribe to. And there was something about each one of them where I felt connected to, and that was the main thing that I needed with the clients that we work with.

Jon: Now do you look for YouTube first and then Instagram or is there a, does it—

Evegail: Before it was YouTube. Now I did both. Now it's more of wherever we are drawn to whatever platform of their content, that’s where we’re gonna go.

Jon: Now you said you were on—you have a love of YouTube. 

Evegail: Yes. 

Jon: Did you subscribe early on?

Evegail: I did.

Jon: How did you find it?

Evegail: How did I find YouTube? Through the pet videos.

(laughter)

Evegail: It’s kind of sad but also very funny. It was thorugh the—yeah, it was through different routes from the comedy videos we used to see or that where a lot of the videos originated from where on that platform, but way back when I was on the brand side of things, so I was at NYX Cosmetics, and I was doing PR and social media outreach for them and also building their social media platforms. And it was then where I saw—I had a love for YouTube, and I was working—building these influencer relationships with these YouTubers, so I loved my job.

Jon: So you were on the other side though?

Evegail: I was absolutely on the other side. 

Jon: So let me take you back it’s a great transition. 

Evegail: Okay.

Jon: So you graduated with a PR and journalism degree. 

Evegail: Yes. 

Jon: I stalked you on LinkedIn.

Evegail: Okay, that’s good.

Jon: I got it off of LinkedIn. And then you worked at different—mostly on the marketing side wasn’t it?

Evegail: Mhm yes. 

Jon: And did you set up the social media programs for them? 

Evegail: Yes for the brand side I did. But NYX was actually the first brand that I worked with that I was able to be more hands on. 

Jon: And when was that? 

Evegail: That was, oh my gosh, blanking out but it was over five years ago, way over five years. 

Jon: And what did you do for them? 

Evegail: I was doing PR and social media stuff for that within those terms or now it's actually very vague, what to do, but that I started their Instagram account,  I was engaging with all of their customers and also trying to reinvent the social media marketing side for the brand. Back then their largest following was on Facebook, so I was on Facebook trying communicating with everyone there, promoting all of the different products that we were launching, all the different sales and retailers that were partnered with the brand. And then on the YouTube side, I also started the YouTube channel with them. 

Jon: For them?

Evegail: For them. And it was called Nyxclusive TV. That's where I started bringing in different influencers and interviewing them in the studio at NYX cosmetics and just asking them different stories and different questions about how they started, what their love for the brand was, is or was, and how they got introduced to the brand. And I think from that point on, it was really it was a light flashed, and I said wait a minute, that's where the connection is. It's the brand and the influencer that just need to talk and get to know one another, and once the brand understands who this particular person is, they can build something together, if it makes sense.

Jon: And it hasn't been that many years, but were there the full range of agents and managers and lawyers that did this back then?

Evegail: No way. I really, I remember this one situation where I was trying to reach out to different influencers via email about sending products out and making sure that they had an ample amount of the NYX products, and I get a phone call from a manager from one of the influencers that I reached out to, and I put my phone on mute, and I looked at my colleague and I said, “What? A manager? Who is this person? That’s not real.”

Jon: What influencer would have a manager.

Evegail: Right, I said, “What YouTuber would have a manager like this doesn’t make sense,” and then I picked up the phone again. But t hen I had a very long winded conversation with my colleagues about this at the time, and I was baffled by the fact that this person had a manager cause I thought of celebrities, athletes you know these really big, more influential people than traditional influential people would only have a team.

Jon: So you’ve seen it from an just individual with a computer. 

Evegail: Right. 

Jon: To now it is—they’re celebrities.

Evegail: Right. Now, well after that that was much more—I built an understanding around the influencer and their, you know what their business is about or what more there is for them to develop outside of just a channel or an Instagram account

Jon: So as a manager, what do you do?

Evegail: The way that I—

Jon: And how’s it evolving?

Evegail: Okay yeah. So how it has evolved since that conversation that I had on the phone, immensely, I think the realm of digital has evolved so dramatically since even that moment that I was at NYX Cosmetics where even then we were trying to figure out the YouTube community and how we can cater to it because quite honestly, that's where consumers were. They were people who were fans of these influencers or bloggers or you know whatever Facebook-feed famous people. But that was just something that was really the one thing that we wanted to embrace. And that's how we actually developed our own you know a vlogger of the year contest with NYX Cosmetics and that was honestly that was also part of my my love for the brand too because we were really trying to dive deep and really pull in that community, to be more of a community versus this, you know I guess more like the stepchild of media back then 

Jon: And it's no longer just a child.

Evegail: No it's not. No it’s definitely not that at all.

Jon: Now, back then blogging in the mix of influence was huge.

Evegail: Right.

Jon: How do you see it now? 

Evegail: Now it's still there. It is present. And it's kind of strange how a lot of the older talent or influencers are trying to even create blogs too. I think a lot of the influencers see a blog and say it could be more of an editorial aspect, or as a website, however. But you know it is still existing. I personally don't have so much of a touch with the blog world, but we do have two of our clients who have blogs and are actually viewed quite well. But in the bigger spectrum, it’s still existing, I’m just not that involved. 

Jon: And then Facebook used to be huge, where do you see it in the marketing mix now?

Evegail: Now I see it evolving still because you know with Facebook and the ability for different users to now upload videos and build their own, really their own website on Facebook, it’s more used as a community facing platform versus an Instagram or even Twitter or any other platform as well. I think Facebook still has a lot to do in order for it to be maybe seen on the same level as Instagram. But you know I do think that Facebook is therefore more of a more mature audience.

Jon: So demographically you're saying that teenagers are no longer there?

Evegail: Yeah, they’re no longer there. It’s not there I mean I’m still drawn to Facebook for certain things but not entirely everything.

Jon: So you started to tell us—as it’s evolved but now as we sit here today, what do you do for your clients?

Evegail: Well as a manager, I am their day to day contact. We actually have a team of three other or three including myself, in our talent management department. So we act as their point of contact for anything and everything. So in terms of what we do on day to day, we build out their calendars, their schedules, their strategies for you know for their channels or platforms. We bring them different opportunities from the brand side to the event facing opportunities as well. And then there’s the outside business that’s outside of the digital platforms such as merchandise, collaborations and traditional media.

Jon: Tours…

Evegail: Whatever they want. Sky is the limit.

Jon: So you get down in the weeds with them.

Evegail: Absolutely. 

Jon: Do you keep track of their deliverables?

Evegail: I do. 

Jon: How do you do that?

Evegail: Oh millions of platforms and apps. Two notebooks. No, I actually have a very, I have a system. I personally am very OCD, so I have a calendar with all of our clients, you know calendars of cells all very color coordinated. And each one of our clients has access to see what is due and when. 

Yes. And then we use different apps internally for us communicate as far as what's been done because we have so many things that need to be done by everybody that it’s the only way we would be able to facilitate everything that needs to be done and in a very orderly way.

Jon: And do clients sometimes have you help them draft tweets?

Evegail: Yes. Absolutely. I feel like I’m a copywriter also part time, but it's actually a really positive thing now when they do look to us to write for them because that means there's a built trust and that means that they know we know them well enough to write out their content and just you know send it out and say, “Okay, is this fine?” And once they’re good, we’re good because again like that’s a value that we obviously have.  

Jon: When you're working with brands, how often do they say, “Close, but we need you to tweak it.”

Evegail: Yes. Very often. Very often. And my one thing is always getting their suggestion and say, “Okay, well what you want it to be revised to?” and then when they write in the revision I’ll say, “Okay, well I’m gonna tweak it to be within whoever’s voice that we're working on that campaign with.”          

Jon: When you're working with some of the big brands, some of the name, which I’m not gonna mention, but some of the big, big companies, how many of them have compliance programs in place?

Evegail: All of them. Larger ones for sure.

Jon: And do they actually check in the sense of you must submit this to us first before it goes live if they’re talking about a video?

Evegail: Yeah absolutely, and I think you know even the growing brands and smaller brands are becoming, well actually we enforce them be within are all of that those steps because for us it's a process and for us we also want to make sure that we're, we're also kept accountable as much as they are. And I think that's the only way we have the plan and process for everyone, and it's the same thing, it’s seamless.

Jon: Cause in the last year I've had clients that didn't come to me and say we need something.

Evegail: Ok. Yes. No definitely. It's always, it's always something that we make sure that we're very transparent about it. We're very communicative even if we have updates let's just say you know for example, of all the brands are looking for the revised post and on our side we haven’t heard back from our client, we just go ahead and tell them like, “I haven't heard back yet, so I’ll keep you posted.”

Jon: How does working with digital talent differ from working as a manager for a traditional TV actor or movie star?

Evegail: I don’t think there is much of a difference. I think the only difference is that the traditional star has a set to go to, and they have set schedule whereas the digital talent, they work around the clock and our clients are all over the US so our time zones are fluctuating in different ways. But I think that our jobs are quite the same. 

Jon: I've heard that from agents as well. The more successful digital talent, how disciplined are they? 

Evegail: I think most of them are quite disciplined. Those that are more proactive within—with their content and they plan out everything that they needa post on every platform, they are quite disciplined. However, we have the other talent out there that are more free spirited and wanna do things their own way. That's fine. However, when there business to be handled there is business to be handled in a timely way.

Jon: So I’m not talking outta school because the episode will have aired before yours does.

Evegail: OK. 

Jon: Alisha Marie was talking about burnout. 

Evegail: Yes. 

Jon: How do you counsel your clients about burnout, how to keep fresh?

Evegail: Well, you know even with this Alisha’s case it was something quite you know sensitive. With our talent, we always make sure that they put themselves first, and that's a personal value of mine that I wanted to make sure we bring here to Matter Media Group because I think within the different companies I've worked with and for, whether it was for a brand or another management or agency, I felt like everything was so transactional and just business facing which is great, you know that is the career path. 

But there was something that I had to personally deal with where I had to put myself first. And that's the perspective that I have with all of our talent now. It's you know if you don't feel comfortable or if you don't feel right with yourself or the content that you're putting out there, that is something that we needa talk about. How can we help you to breath and take a step back? Because that's important.

Jon: How often do you have to have those conversations?

Evegail: Often. It's often more of a reminder of who comes first you know, and I think that's where the digital talent, or talent in general kind of lose themselves. It’s within the social media chaos that they see. It's the things that they see on all these platforms that they either feel competitive to do or be a part of or wanna be a part of, and that's that's the part that makes me a bit more concerning is that you don't want to get lost in that world. You created your channel or your platform or or postings because that's what you believe in. So we try to bring them back and just you know reiterate the fact that you're human.

Jon: And you can push 24/7. You can't be in front of a camera at a movie set. 

Evegail: No. Right. Exactly. 

Jon: Shifting gears, in your view when does an influencer need a manager?

Evegail: They—I think an influencer definitely needs a manager when they feel like they are losing control. Whether or not that's the opportunities that come to them or that they don't know what to do or how to post things or how to strategically utilize their content for different plat forms. That's when they need someone, and I think that's more—that's been more of the case now versus the brand opportunities or opportunities in general because the thing is we like to remind our clients too is that brand opportunities will come. Don't worry about that. You needa focus on the content and what you want—what you're happy and proud posting. And that's where we build out strategy part with each one of them.

Jon: Say that you are at capacity, but somebody comes to you and said, “What should I look for in a manager?” What would you tell them? Because obviously you’re going to say, “You look for me!” 

(laughter)

Evegail: No, I would tell them you know make sure that the person that you're looking for understands what your wants are and what your needs are and decipher the two cause that gets lost in translation. Also be sure that this person or this team really really wants to work for you and with you. Because again those are two different things as well.

And then the other thing is that there is a relationship between the two. Between the client and the manager and not just personal but just having that relationship to be—to understand one another and to have that communication. 

Jon: That right fit both ways.

Evegail: Exactly, and it's and it's very open. It's nice thing where one person is hiding another thing cause they don’t want to step on anyone’s toes or be too sensitive around certain things. It’s more of that open and genuine relationship

Jon: You were talking earlier about working on the brand side. 

Evegail: Right.

Jon: And then you shifted. You started working on the talent side. 

Evegail: Yes. 

Jon: How did you get your first client?

Evegail: I—oh gosh.  I was a subscriber to her, and I looked at the way that the—or I was always taught to see if they were apart of management or had a manager—was to see their business email address in their About Page on YouTube. 

Jon: Whether it went to them personally or whether it went to a manager? 

Evegail: Right. Right. And if they had you know the management email then I’ll just layoff. If they had their personal, I’ll send them a note. So it was that moment where I saw this one person had her personal email up there, and I said, “Cool, gonna email her, see what happens.” And it was after one email, I didn’t even have to follow up. And, we—I scheduled a call, we got along really well, she gave me a week to kind of think about it and review the contract, and then it was a sealed deal. 

Jon: And I know a lot of your clients now come from referrals, but how do you get other clients?

Evegail: Stalking them.

(laughter)

Jon: So you still reach out? 

Evegail: Yes, if there is something that I do uniquely see.

 

Jon: How many hours do you consume content on the web?

Evegail: 24 hours? 

(laughter)

Evegail: Honestly maybe—oh gosh, it's all day. And that's something that I'm personally trying to cut out.

Jon: Is it more YouTube or more Instagram or what's the mix?

Evegail: So, in the morning my my day is playing YouTube videos of our clients and making sure that I'm not just watching them but hearing them. And if it's me playing it while I'm doing emails, that’s the way I’m gonna start my day. And then the next part is, when I’m not on emails, I’m gonna through Instagram and kinda just scroll. Then, same for Twitter although now we actually have someone who’s designated to see what's going on and what's happening and going through IG stories and all the other good stuff.

Jon: So basically it's evolved—industries evolved script coverage for for YouTube videos.

Evegail: Yes, but so much has changed. I mean Instagram itself has kind of like taken off in another way.

Jon: I noticed that most of your clients except for the dog, sorry it’s a great dog, are female and in the beauty or lifestyle space. Did you consciously do that or did it kind of evolve on its own?

Evegail: Well it actually started when my previous management company or the company I used to work with, they were more, more focused within fashion, lifestyle, and beauty. And my clients and my relationships with them have been incredibly loyal, where they followed me everywhere and every transition that I’ve been into I was very fortunate about that, so it actually happened quite well. Whereas you know my background in all the brands that I've worked with, they’ve all been focused within beauty or fashion. So I feel like it happened on accident, in some weird way.

Jon: It just evolved that way.

Evegail: Yeah it’s evolved that way, but it is something that we are open to transition out of because our talent is also transitioning out of that, just out of that niche, and they’re trying to do so many multiple things that we’re definitely trying to ride with them.

Jon: I heard a bartender make a joke about a woman, last week actually. It clearly wasn't true but she said a woman came in, had six children, and she was mad at all of them. Do you ever have those days? 

Evegail: A lot, but it doesn’t last for very long. Yeah, it doesn’t last very long, but I do feel like I do have children of my own. And that's where that connection is also stronger. It's not just so much of client basis. It’s so much more. I joke around too with my family. My parents for example, and I show them my call list, and they're like I don't know any one of them. And I said, “I know, those are all my clients or just random numbers that pop up.” So yeah, I believe that.

Jon: Other than because you are there 24/7 for them, what are some of the other challenges, the big challenges you have as a manager?

Evegail: I think some, some of the challenges is really having them understand the business side of certain things because I know a lot of our talent are friends with other influencers. So a lot of the cha—a lot of the challenges having them talk about different opportunities that they may have received and having that commotion affects the relationship that we have with the brand or the agency. So that gets really challenging, and I think that's been more of the challenge now versus before.

Jon: Because there are so many more opportunities.

Evegail: Right. Right.

Jon: Do you have any influencers under 18? Other than the dog.

Evegail: Actually he should be over 18.

(laughter)

Jon: In dog years.

Evegail: Yeah, in dog years. Currently, no. 

Jon: In the past?

Evegail: Yes.

Jon: Have you run into stage moms and stage dads?

Evegail: Yes. Yes.

Jon: How do you deal with that?

Evegail: Understandably quite well. You know it’s been—we’ve been fortunate enough to not have not so controlling mom or dads. You know the relationships that we built with the parents have been very trusting the same way we have with our talent. 

Jon: Do the parents even understand?

Evegail: Sometimes no. Most of the time no.

(laughter)

Evegail: So no, no. Wholeheartedly no, not all the time. I think what baffles them though or questions them is how much their daughter or son is getting for an opportunity.

Jon: I’ve had those conversations too.

Evegail: I’m sure it was something that you’ve had to clearly explain.

Jon: It’s like it just happens. It is—embrace it.

Evegail: Just say thank you. That’s it.

Jon: What is your most memorable thing a client has ever done?

Evegail: For me or ever?

Jon: Ever. 

Evegail: Ever. Um—

Jon: Or for you. Go with A and B.

Evegail: Well, I hate admitting this but every time one of our clients gets on stage is a moment where I tear a little bit because the talent that we’ve worked with or that I’ve personally worked with hands on, I’ve worked with them since they were teenagers. So my older, well my oldest client that I’ve had, she was fifteen when I signed her. And um now she’s 21, so it’s been a journey watching her and seeing her graduate high school, to choosing a college, and then seeing her graduate college, and then now she’s transitioned now working for corporate. So it’s amazing so the moments that I see our clients on stage, like seeing Alisha on tour or Mia on tour or Adelaine on tour and seeing how the fans react, it’s always emotional and I never—they know me for never having any emotion whatsoever. I never get mad, I never get sad. That’s my rule. 

(laughter)

Evegail: But, it’s something that I make sure that I never show them but that’s always my moment.

Jon: What is your favorite platform? We’re doing a little jumping around now.

Evegail: Me personally?

Jon: Yeah you personally.

Evegail: I absolutely love Instagram, yeah. But I’ve been more of an Instagram story person now lately than the feeds. 

Jon: What about Instagram TV? IGTV?

Evegail: I haven’t explored it so I don’t know.

Jon: How do you keep up—as a manager you’re online all day long. How do you keep up with changes in the industry? 

Evegail: Oh gosh, I have to try and explore it as much as I can um, and I think I read about it more than I actually play with it and that’s the one thing that I’m trying to figure out about myself personally because I do wanna separate every moment that I have with every platform because I don’t wanna invest so much of my time into one thing. But, it is something I’m definitely trying to be better at, is really playing with each one. 

Jon: We’ve talked about changes you’ve seen so far in the industry, but what do you see in the next six months and the next couple years?

Evegail: Yeah. Right now I mean I’m seeing so much of the blend of traditional media and digital like for example, if you drive down sunset you’ll see the biggest billboard of Liza Koshy because of her series that she has on YouTube Red, and that’s amazing. And I think that what we’ll see within the next six months is more of that. More of the digital influencers or digital talent taking over a lot of the traditional media. We’re gonna probably see a lot of influencers in—on traditional networks like hosting or um being the star or costarring in different series.

Jon: Because they have a building audience.

Evegail: Yes, exactly. We’ll see more of our—of the influencers really take over retail. I see that happening a lot. I just see—I see the bridge being crossed.

Jon: Is the genie out of the bottle?

Evegail: Not really. Not yet. No. Not yet.

Jon: If somebody wanted to manage influencers, what advice would yo have for them?

Evegail: Have a lot of patience. Please have a lot of patience. Build your own structure, your own process, but make sure you have one. And, make sure that you are also incredibly transparent when it comes to anything. Anything. 

Jon: One last question. How can people find you?

Evegail: Well, the can fins us at mattermediagroup.com and then mattermediagroup on Instagram and mattermediasays on Twitter. And you can also email us at info@mattermediagroup.com.

Jon: Thank you, it’s been an absolute pleasure. 

Evegail: Thank you so much. 

______________________________________________________________________________

The Creative Influencer is a bi-weekly podcast where we discuss all things creative with an emphasis on Influencers. It is hosted by Jon Pfeiffer, an entertainment attorney in Santa Monica, California.  Jon interviews influencers, creatives and the professionals who work with them. 

  • The Creative Influencer , Podcast , Influencers | Social Media
  • Aug 29, 2018

Featured Posts

Categories

Get in touch with Jon and his Team

Call Us at 310.451.5800 or Email Jon Newsletter Signup