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FTC: Influencer dos and don’ts

FTC LogoThe strange world of social media and social media advertising is a confusing place.  On one hand it feels like the aesthetic world of your super-sized Coachella dreams where you can run free and paint your face, but on the other hand, the Federal Trade Commission has (“FTC”) slapping rules into place that may seem unnecessary (like explicitly stating when posts are sponsored even when it seems really, really, obvious).  What’s more is that the FTC Guidelines are constantly changing to keep the pace with media platforms so what may…

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  • Influencers | Social Media
  • Jun 25, 2018

Media production for jury selection

Kendall Howell | Student The applicability of media production practices goes beyond the realm of movies and could be used to improve other fields, such as the jury selection process.

An important place to begin is scheduling. I think that having specific call times could potentially rectify the slow pace of the jury selection process. In a production, an assistant director creates a document called a call sheet that contains all of the pertinent and important information that is necessary for a day of shooting. Rather than having everyone…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Jun 20, 2018

Documentaries could improve trials

Zachary Edwards | Student Lawyers and filmmakers operate under similar guidelines in their respective occupations. Lawyers must frame their argument to be favorable for their client, similarly, filmmakers must frame their content to portray what they want, how they want. Filmmakers and screenwriters have moved more toward creating true stories. Screenplays are taking liberty with real-life events, which can get dangerous in a culture where media literacy is relatively low. Many viewers of this content take these films and television shows as the complete truth, which does not make…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Jun 13, 2018

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