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Sponsored Instagrammers are Subject to Transparency

Instagrammers who make a profit off a product in which they sponsor should be required to use hashtags such as #ad or #sponsored purely for the sake of being transparent with their viewers and fanbases. If an Instagrammer is not using such hashtags, then it can be construed that their reviews are honest and straight from the heart, rather than paid for by the company in which they are advertising for; if a fan or viewer saw the caption and thought the Instagrammer’s words were a genuine review, then…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Jan 31, 2018

#Insta-SCAMMERS?

Student | Tiana GoodallThomas Jefferson once said, “An informed citizenry is at the heart of a dynamic democracy.” The gravity of these words have never felt greater than today. Social media has increasingly blurred the lines between what is real and what is a fallacy. Although some view Instagram hashtags for sponsored content as tacky, it is imperative that Instagram continues to inform their users of paid advertisements.

Prior to recently implemented measures, which inform consumers of sponsored content, many Instagram users had a very difficult time identifying an…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Jan 29, 2018

To thine own audience, be true

Student | Elizabeth WellsFirstly, perception is very important in IMC and keeping the perception of others in mind during the trial process could help improve a case and the time in the courtroom.  During the trial process, this is exactly what the jury is doing as they listen to each side of the case.  They begin the process by knowing very little about what occurred, and they learn more and more by hearing the different arguments and listening to questions being asked and answered.  In IMC, it is important…

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  • Pepperdine Student Comments
  • Jan 24, 2018

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