Megan Duncan, a student in Jon Pfeiffer’s Fall 2015 Mass Communication Law class at Pepperdine University, wrote the following essay in response to the prompt: "We’ve all heard the old phrase, ‘It’s not what you know; it’s who you know.’ While the importance of networking has stayed consistent, the ways in which we network and market ourselves to employers and clients are constantly changing and adapting to shifts in the market, industry and generational trend. What networking tactics do you think are most effective in achieving…
