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Counter Strike Logo | For noncommercial useChiara Ferragni, Kayla Itsines, Kourtney Kardashian. Odds are if you’re into fashion or fitness or reality TV, then you’ve heard of all of those influencers. And if you’re into gaming, then odds are you’ve heard of Trevor Martin and Thomas Cassell, two social media influencers with millions of YouTube subscribers in the online gaming sphere. They decided to create their own website called CSGOLotto, where gamers who play Counter-Strike: Global Offensive (CS:GO) can gamble using virtual weapons skins. A cool idea if you’re…

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  • Influencers | Social Media
  • May 10, 2018

#HardtoRead#BuriedDisclosures

CDD LogoOver the last few days, we’ve talked about brands getting in trouble with the FTC for social media campaigns. So if the FTC is just going after brands for this stuff, that means influencers are in the clear, right? Well, not exactly.

In the fall of 2016, the Center for Digital Democracy (“CDC”), a self-proclaimed do-gooder group, requested that the FTC bring enforcement actions against 113 Influencers. Why you might ask? They said that Instagram has become “a platform for disguised advertising” directed toward children who “are unknowingly…

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  • Influencers | Social Media
  • May 09, 2018

Making sure ads are seen

When I see an ad on social media, especially Instagram, I tend to scroll right on by. If I'm able to speed it up to get to whatever post I was originally looking at, I go ahead and do that. I try to avoid advertisements at all cost. However, this changed when I was viewing people's Instagram stories and I saw the words "Free Leggings." You can bet I clicked on the ad, and I actually found myself taking advantage of the free leggings. That was the first…

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  • Influencers | Social Media , Pepperdine Student Comments
  • May 03, 2018

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