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Fame Pays

Fame PaysA celebrity’s name, image and likeness can have great value. In 2005, Pricilla Presley sold the right to use Elvis’ name and likeness to Core Media Group (formerly CKX, Inc.) for $114 million. In 2006, the same company that bought Elvis’ name licensed the right to use Mohammad Ali’s name and likeness for $50 million. Should someone use Elvis’ or Mohammad Ali’s name for commercial purposes without proper authorization, damages would be easier to prove because their value has already been quantified.

In recent years the definition of celebrity has…

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  • Privacy , Privacy - Right of Publicity
  • Oct 09, 2013

A Student’s View: Selling a Photo Taken in a Paparazzi Free Zone

Photo Taken Paparazzi Free ZoneDavis Ingwers, a student in Jon Pfeiffer’s Spring 2013 Mass Communication Law class at Pepperdine University, wrote the following essay in response to the question: “You take a photo of a famous actor in the “paparazzi free” zone at the Malibu Lumberyard. Can you sell the photo? Would your answer be different if you are a paparazzo?”

I should not be allowed to sell the photograph regardless if I am a paparazzo or not. Frist, since the…

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  • Pepperdine Student Comments
  • Jul 07, 2013

Video 13 - I am my own brand

Jon Pfeiffer is an experienced entertainment and copyright trial attorney practicing in Santa Monica. Jon is also an adjunct professor at Pepperdine University in Malibu, California where he teaches Media Law. COM 570 covers First Amendment issues as well as copyright, defamation and privacy.  

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  • Privacy , Privacy - Right of Publicity , Video
  • Jun 24, 2013

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