A celebrity’s name, image and likeness can have great value. In 2005, Pricilla Presley sold the right to use Elvis’ name and likeness to Core Media Group (formerly CKX, Inc.) for $114 million. In 2006, the same company that bought Elvis’ name licensed the right to use Mohammad Ali’s name and likeness for $50 million. Should someone use Elvis’ or Mohammad Ali’s name for commercial purposes without proper authorization, damages would be easier to prove because their value has already been quantified.
In recent years the definition of celebrity has…read more >