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If commercials need disclaimers, then so do IG posts

Student | Jiawen HeInstagram has grown into one of the most popular social networks worldwide.  There is an increasing number of companies and organizations use Instagram as a channel to promote their product and services through Instagram influencers.  It is important for the Instagrammers to state that their contents are advertisements by using hashtags like #ad and #sponsored.

The audiences can tell if the content created by the Instagrammer is an advertisement.  However, their Instagrammers still need to state clearly that their contents are not created originally by themselves,…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Feb 15, 2018

Followers trust openness

Kaitlyn Rassi | Student As I was scrolling through Instagram stories this morning, one of my favorite fashion bloggers posted that she was ranked #1 in exemplary influencers that properly disclosed their sponsored posts by The Fashion Law online. According to Federal Trade Commission law, influencers really do need to disclose when they are getting paid to promote a product or brand using hashtags like #ad or #sponsored. So why is it that some influencer’s “#ad” hashtags bother me while some of them truly work? I don’t think the…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Feb 12, 2018

Transparency translates

Jessie Dvirnak | StudentInstagram is a strong social media platform that allows viewers to experience the individuality of different companies and products and helps users see one product being used by an array of settings by different Instagrammers. A strong component this app holds is that it can be utilized for both enjoyment and advertising. However, if Instagram is going to be simultaneously used this way, Instagrammers need to be transparent (even if they think their wording is clear) by using #ad or #sponsored to ensure that their viewers…

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  • Influencers | Social Media , Pepperdine Student Comments
  • Feb 07, 2018

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