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#Repost #OverKill?

Kendall Howell | Student Often times, influencers on social media will re-post a brand's ad or Instagram picture; however, some believe that without a specific indicator the influencer's followers will not be able to determine whether the post is genuine content or an advertisement. Personally, I believe that it is clear that the re-post of the advertisement is clearly an advertisement, but I do agree that there should be some level of an indicator in order to clearly define a post as an advertisement.

From personal experience, I have…

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  • Influencers | Social Media , Pepperdine Student Comments
  • May 16, 2018

If You’re Not Sure, Add a Disclosure

Counter Strike Logo | For noncommercial useChiara Ferragni, Kayla Itsines, Kourtney Kardashian. Odds are if you’re into fashion or fitness or reality TV, then you’ve heard of all of those influencers. And if you’re into gaming, then odds are you’ve heard of Trevor Martin and Thomas Cassell, two social media influencers with millions of YouTube subscribers in the online gaming sphere. They decided to create their own website called CSGOLotto, where gamers who play Counter-Strike: Global Offensive (CS:GO) can gamble using virtual weapons skins. A cool idea if you’re…

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  • Influencers | Social Media
  • May 10, 2018

#HardtoRead#BuriedDisclosures

CDD LogoOver the last few days, we’ve talked about brands getting in trouble with the FTC for social media campaigns. So if the FTC is just going after brands for this stuff, that means influencers are in the clear, right? Well, not exactly.

In the fall of 2016, the Center for Digital Democracy (“CDC”), a self-proclaimed do-gooder group, requested that the FTC bring enforcement actions against 113 Influencers. Why you might ask? They said that Instagram has become “a platform for disguised advertising” directed toward children who “are unknowingly…

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  • Influencers | Social Media
  • May 09, 2018

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